Harley-Davidson, Inc. One of two major American motorcycle manufacturers to survive the Great Depression along with Indian , the company has survived numerous ownership arrangements, subsidiary arrangements e. There are owner clubs and events worldwide as well as a company-sponsored brand-focused museum. Construction of a new plant in Thailand is scheduled to begin in late The company markets its products worldwide. Besides motorcycles, the company licenses and markets merchandise under the Harley-Davidson brand, among them apparel, home decor and ornaments, accessories, toys, and scale figures of its motorcycles, and video games based on its motorcycle line and the community.
Harley Davidson Case Analysis Essay
Bloomberg - Are you a robot?
After World War II, they faced with competition from Japanese companies, which were able to produce better quality motorcycles at comparatively lower cost. Harley-Davidson found that there were three most important practices of Japanese companies, which differentiated their production process from that of others: JIT manufacturing, employee involvement, and statistical process control. Harley-Davidson adopted those three principles and formulated different strategies to make this move possible and to make its manufacturing processes as efficient as that of its Japanese counterparts. The company finally succeeded in achieving its goals of reducing the cost of production, improving quality, and increasing its market share. Question 1: Why has continuous improvement been so successful at Harley Davidson? Continuous improvement is ongoing effort to improve products, services or processes. Under continuous improvement, a task or series of tasks were identified as the problem area in the business process, manufacturing operations, and product development where improvement could be made.
Harley Davidson Case Study
With the growing global economy, companies are looking for ways to improve their market share. Harley-Davidson is one of those excellent companies whom has challenged traditional ideas. We intend to show through this case study that any company can follow Harley-Davidson's techniques and lead themselves to excellence. In , the company introduced its trademark bike; a 2 cylinder, v-twin engine the fastest motorcycle at that time , able to reach speeds of 60 mph. However, a few years later the competition was becoming stiffer.
Founded in Milwaukee, Wisconsin, during the first decade of the 20th century, it was one of two major American motorcycle manufacturers to survive the Great Depression. Harley-Davidson supports a large brand community, which keeps active through clubs, events, and a museum. Yes, we think that Harley-Davidson should continue to sponsor the posse ride because these rides give memorable and good feelings to the members of HOG. Its rare to find a motorcycle companies that provides this kind of activities to their members, which gives them a competitive advantage among other competitors.