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Red bus case study summary

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Tickets used to be booked through the traditional brick-and-mortar agents till when redBus introduced online bus ticketing. Mentored by The Indus Entrepreneurs TiE , an international organisation of entrepreneurs, the service is being launched in the city after its success in Bangalore, according to a press release. Besides being a 24x7 online booking facility, the service also caters to home delivery requests. In fact, redBus. Started modestly in August with a few seats from one bus operator, redBus today is one of the most successful online bus ticket booking agencies.
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Case Study of Redbus

Approach : Steve introduced User Centered Design and Lean UX methodologies to speed up product development and performed as Product Owner to create an advertising network based on the kiosks. Among many other things Steve focused on:. As this product and service was completely new to the marketplace, there were many lessons learned. UX is not just about the on-screen interface. They include the system admins who have to install your stuff and keep it up and running, the managers who have to make a purchasing decision about whose software to spend their hard-won budget on.
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Case Study Analysis Solutions. Redbus has been very successful in structurally attractive, fragmented and not transparent for private bookings bus trip through the introduction of a technological platform to bridge the gap between supply and demand in the real time market. This platform technology connects bus operators, travel agencies and bus travelers in a transparent and seamless. Redbus is considered an agent of change in the industry transformation that has changed the industry dynamics of bus travel booking using a disruptive business model to eliminate points of bus operators and passengers greater comfort and pain and efficiency.
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