Looking to improve your SEO game by learning how to write keyword-rich and optimized meta snippets? You can do a lot to write better meta descriptions. Search engines use meta descriptions to understand your page content. Often, Google pulls up this summary snippet and shows it in the search results. Does that mean a keyword-enriched meta description is an important ranking factor you need to be concerned about? Put simply, your go-to search engine, Google, tends to be picky when it comes to meta descriptions.
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How to Write an Effective Meta Description (Yes, They Still Matter)
In addition to your title tags, you also want to create meta descriptions as they are another element that appears in the search results:. This snippet appears below the title tag in the search results and is a great chance to include your keywords and increase your click-through rates. The optimal length for a meta description is between characters. Google often cuts off meta descriptions that go much beyond the character limit. The meta description should be long enough to describe the page, but short enough to be easy to read. Meta descriptions may not directly affect rankings as much as other factors, but optimizing them for SEO you can often get a higher click-through rate.
The Importance of Meta Descriptions for SEO
This article shows you the two key ingredients of an effective meta description and gives you 17 real-life meta description examples and why they're effective. Photo by olia danilevich from Pexels. A meta description is a snippet of text that appears beneath the title of your page in a SERP snippet :.
A meta description is a short summary of a web page found in Google search results. So, we know that a meta description is a short summary, or snippet, that appears in Google search results. But how does it get there? The head section contains several tags that communicate important information, and HTML tags let search engines know which web pages are relevant to certain keywords.