Creating a Case Study with 2 Perfect Examples
‘Coming Clean’ case study not just a Volkswagen story | Article | Compliance Week
Used right, sales case studies can boost your deal closing ratio, making them a valuable addition to your sales enablement library. There are hundreds of tutorials on how to create them. Not so much on how to use them in your sales process. Keep reading for practical tips on how you can use your case studies to attract new prospects and convert existing prospects into paying customers.
‘Coming Clean’ case study not just a Volkswagen story
A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in a variety of fields including psychology, medicine, education, anthropology, political science, and social work. The hope is that learning gained from studying one case can be generalized to many others.
A case study is an investigation into an individual circumstance. The investigation may be of a single person, business, event, or group. The investigation involves collecting in-depth data about the individual entity through the use of several collection methods.