Economics Department Dissertations Collection | Economics | University of Massachusetts Amherst
Current students, please follow this link to submit your dissertation. Neoliberal Capitalism and the Evolution of the U. Healthcare System , Samantha Sterba, Economics. Wilson, Economics. Bent, Economics. Icoz, Economics.
John R. Lax , Nova Southeastern University Follow. Branding and brand equity, both as theoretical constructs and as a critical part of applied marketing, have received considerable attention in the academic and practitioner literature. Brand equity, generally considered to be the differential in positive brand image and loyalty enjoyed by one brand as compared to that of a lesser known brand, is often attributed to the activities the firm undertakes to promote the brand and communicate its value or benefits.
Everything is connected : An Interpretive study of local economic development in South Africa. N2 - Tourism in South Africa has emerged as a popular poverty reduction strategy. Nevertheless, benefit of the sector to previously disadvantaged communities remains highly contested. In efforts to increase equitable economic impacts of tourism, the Eastern Cape local government introduced a Local Economic Development LED women township tourism home-stay pilot project under the aegis of the national Black Economic Empowerment legislation.