Knapp Marketing. The tell? We love this bio because it starts with a testimonial. The content of the quote in addition to its placement make it a compelling reason to pick up the phone to call Colin. A persuasive and successful trial lawyer, Colin captures the respect of clients and jurors alike.
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How to Write Your Best Attorney Website Profile ( Update)
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Write Your Best Attorney Website Profile (2020 Update)
As baby-boomer solo practitioners and owners of small law firms approach retirement, many start to think about selling their practices. However, they do not want to explore that path without a rough idea of what their practice is worth. Although that answer is not very satisfactory, valuing a law practice is different from valuing other professional services businesses that are bought and sold. When this happens, appraisers routinely apply a variety of formulas. Virtually all other types of professional services, including accountancies, medical or dental practices, have fairly predictable future books of business.
The data is clear: the attorney biographies on a law firm's website are the most clicked on pages of the site after the home page. Yet many lawyers put tons of work into their practice area pages to the exclusion of the biographies. Intuitively, focusing on the practice areas seems to make sense at first: you're offering a service, after all, and you want to describe that service for potential clients.