Green Marketing. As the result new "green" products were introduced that were less damaging to the environment. The concept caught on in the United States and has been gaining steadily ever since. Green Marketing is also known as environmental marketing or sustainable marketing. Divergent aspect of green marketing includes ecologically safer products, recyclable and biodegradable packaging, energy efficient operations and better pollution controls.
Electronic Green Journal
Dissertation Report Green Marketing ✏️ :: Order custom essay online
Concerns have been expressed by manufacturers and customers about the environmental impact of products during recent decades. Indian marketers are also realizing the importance of the Green Marketing Concept. Although a variety of research on green marketing has been conducted across the globe; little academic research on consumer perception and preferences has been carried out in India. This research provides a brief review of environmental issues and identifies the green values of the consumers, their level of awareness about environmental issues, green products and practices. A study was conducted on respondents. High level of awareness about green marketing practices and products was found among the consumers.
Green Marketing Analysis
Eco-efficient Value Creation is a method to analyse innovative product and service design together with circular business strategies. The method is based on combined analyses of the costs, market value perceived customer value and eco-costs. The remanufacturing of products is an environmental and sustainable approach, in the circular economy, and can deliver lower eco-costs of materials depletion and pollution. From a business point of view, however, remanufacturing seems to be viable in B2B niche markets only. In consumer markets, remanufacturing is less common.
This programme is aimed at talented graduates seeking to develop or enhance their expertise in the fields of environmental policy, management, protection and advocacy. It is led by the School of Geographical Sciences, the top-ranked geography department in the UK for research Times Higher Education analysis of REF and a highly regarded centre for research and teaching in environmental processes, systems and the social sciences. Staff in the school have been directly involved in advising the Intergovernmental Panel on Climate Change and regularly engage with policymakers, industry and non-profit organisations at local, national and international levels.