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Case study launching new product

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This client was a well-respected player in the carpet and tile industry. They had just introduced a new product to the North America market and hired a digital marketing agency to help them launch and quickly grow demand for it. The client wanted fast results, competency, and communication, and they brought me on as the SEO arm of their digital agency team. In addition to my work, the agency I was working through had a comprehensive strategy that consisted of updating the website copy, blogging, social media, refreshing the new product section of the site, email marketing, and more. I worked closely with the technical team, copywriter, and designer to make sure all elements, channels and activities complemented and were optimized for SEO.
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New Coke Case Study

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7 steps of market research before launching a new product - LEADERS IN HEELS

When a leading dietary supplement brand wanted to expand beyond lifestyle and wellness into performance nutrition product development, they needed expert guidance to help them get there. Specifically, they would need a partner that could execute winning formulas, knockout flavors, and multiple product forms — while also handling the demands of a rapid timeline. The customer envisioned a line of flavored pre- and post-workout products available in two convenient forms: ready-to-mix RTM powders and ready-to-drink RTD beverages. While they had previously developed RTM powder formulas in-house, they needed deeper expertise in performance nutrition and RTD beverages to bring their ideas to life. Crafting an effective base formula that would successfully translate across delivery formats was crucial.
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3 Product Launch Campaigns And Their Strategies

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Wacom , the leading brand in creative pen tablets, has supported digital artists with exceptional tools, product support, and innovation for more than 30 years. They inspire innovation and equip individuals to make the world a more creative place. Wacom, a leading brand in creative pen tablets, was launching a new line of Intuos products for illustrators, designers, artists, and photographers. They began this campaign by reaching out to their opted-in prospects and existing customers.
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