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A List of Great Sample Dissertation Topics in Marketing
Popular Marketing Dissertation Topics For MBA Students [ Digital,Brand ]
Jerome McCarthy in ; he proposed a four-P classification which was popularized. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target markets objectives are attained. Each plays a key factor in the overall successful marketing of a product or service. For example, the product can include certain colors or not , certain scents or not , certain features or not. Lastly, in the broadest sense when a consumer purchases a product it also includes the post-sales relationship with the company. The post-sales relationship can include customer service and any warranty.