Kokil Jain Industry Guide- Mr. What is the steps company is utilizing to find current trend in the market. To study various. HUL is a household name in most of the categories of the products. With right vision statement which includes the environmental vision the company is growing as sustainable company.
Case Study On Uniliver
Case Study: Unilever - Words | Bartleby
This case study chronicles Unilever efforts at restructuring, divesting, acquisition, and general streamlining of its worldwide operations. These operations, in , encompassed 1, brands in 88 countries. These products are mostly food, personal care, and household products. Around that same year, Co-chairmen Niall FitzGerald and Antony Burgmans decided that Unilever needed to make some rather drastic changes in order to remain competitive.
Case Study:Hindustan Unilever Limited
However, like many players in the market, the company found it challenging to reach certain areas. Popular media channels like television and radio were limited in rural India, and power cuts further reduced the reach of electronic media. Yet mobile penetration was relatively high and growing. Inspired by the success of its mobile "missed call" marketing campaign for Wheel detergent, HUL was considering extending the campaign to all of its brands. Should it introduce a dedicated mobile marketing channel, whereby customers could receive both entertainment and advertising by making missed calls?
The product strategy and mix in HUL Hindustan Unilever marketing strategy can be explained as follows:. The HUL product portfolio has been mostly into 4 categories that are food and drinks, home care, personal care and water purifiers. The entire product range across categories in the HUL marketing mix is discussed as follows. Under the brand name Annapurna it sells Salt and Atta. It also sells its instant food making products and spices under the brand Knorr with noodles, soup, snacking and spices.