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The coronavirus shock has disrupted more than jobs, supply chains, and financial markets. Your customer has changed fundamentally, too. The number one task for many companies now is discovering where their B2C and B2B customers have moved to and re-engaging with them. COVID is a different beast than recent economic crises and recessions such as the Great Recession of and the Mideast oil crisis, whose causes were financially driven. The fundamental driver of the pandemic is health and safety concerns and hence customer driven.
His words struck me as deeply provocative. As a young enterprise in a fast changing environment, Alibaba had been trying not only to institutionalize change, but to bring the marketplace into the organization. Adapting to change through managed experimentation had already become a popular idea and a reality for many net-native companies.
A lot of students experience difficulties with writing case studies. Those are small assignments given to students to analyze their critical thinking. A case study should include a solution to the discussed problem.