The start up businesses in Cambridge are in need of a consulting firm that helps them decide how to market themselves and build themselves to a successful business. Helping them keeps people employed and the economy going strong. The target market is defined by the customer needs that create the market, the structural forces that govern operation within the market, and the attractiveness of the market based on strategic value, market size, market growth, and potential for profit. There are many rivals in the Cambridge area that fall into 4 categories: segment rivals, market rivals, generic rivals, structural rivals. The Cambridge Strategy Group is focused specifically on helping small and emerging businesses maximize their potential for success. Initially, the three founding members intend to work part-time on this venture while maintaining full-time positions with other corporations.
Business Plan 101: Sales & Marketing
Marketing strategy - Wikipedia
Here I will give an example of a marketing plan for a start-up small service business: a landscaping business. However, the general format as well as many specific elements of this plan will be equally applicable to a wide variety of businesses. You should create a detailed marketing plan for your business overall, as well as for major products or services within your business. Once you get out there in the real world, marketing seldom works as planned. Some marketing media and approaches work better than others.
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