Sensual or so-called sensory marketing , by definition is engaging multiple senses of the target audience and pick their interest. Sensory branding is based on the idea that consumer are most likely to form, retain and revisit memory when all 5 senses are engaged in the experience. By going beyond the traditional marketing media of sounds and sights, brands can establish a stronger impact on the consumer and therefore build a longer lasting emotional connection with the target. Numerous studies have demonstrated that while groups were exposed to multi-sensory environment they tended to always outperform those placed in a uni-sensory one.
Difference Between Sensory And Marketing Research
Coca-Cola Friendly Twist: Creativity in Marketing | Free Essay Example
Was it the horsepower under the hood, the power train, the transmission or maybe even the entertainment system? Was it the design, the color or the price? For years, car manufacturers have been studying not only how to build the best cars at the right prices, but also how to market those vehicles so more people purchase them. That new car smell?
Marketing Research Proposal Topics that Guarantee Your Success
Writing a marketing dissertation brings a tough challenge to the students for their assignments. The first and foremost trouble that students deal with is the topic of dissertation in marketing. As most of the professors do not suggest a good topic for the students and ask them to find the one. Under such a situation getting the ideas for a good dissertation topic becomes the need of students.